Expanding global production capacity to accommodate increasing order situation
Dai Nippon Printing Co., Ltd. (DNP) will establish a new plant in Malaysia for the production of dye-sublimation thermal transfer media used for photo printing. The new plant is scheduled for completion in September 2013, and will serve the Southeast Asian markets.
DNP launched the manufacturing and marketing of dye sublimation media in the late 1980s. DNP operates its photo print business on a global scale using facilities in Japan, Europe and the U.S. The demand for dry digital photo prints is expanding worldwide in line with the growth of digital cameras and smart phones. The emerging nations of Southeast Asia are seeing increased demand for digital photo print, with ID Photo needs also experiencing a marked increase. In order to capitalise on these developments, DNP has decided to build a new dye sublimation media manufacturing plant in Malaysia, and will actively expand operations in Southeast Asia. The total floor area is approx.
11,000 m2 and production capacity is expected to be approx. 4.8bn sheets* per year.
With the recent acquisition of Sony’s photo print business (2011) and the increase in production capacity in the U.S. (2012) and Asia (2013), DNP underline their potential and commitment in the market of onsite photofinishing.
For the European markets the media consumption has increased by 300% from 2010 to 2012. The global increase of production is therefore benefitting also the European market with further allocation. Ideas for further projects in Europe are being considered for the midterm.
“We are on a very good way”, comments Hitoshi Nagasaka, SVP Sales & Marketing Europe. “DNP positions itself as the growing company and the reliable partner for onsite photofinishing. Our aim and commitment is to strongly continue on this path together with our distribution partners and for the benefit of photo professionals and retailers.”
*4x6 inch / 10x15cm equivalent